Unlock Human Potential in the Age of AI

October 8-9, 2025

A Global Virtual Summit

Create Conference 2025

This year, we're moving beyond the theoretical to the practical. As organizations strive to empower their most critical asset—their people—new challenges in engagement, training, and performance have emerged. For leaders, the question is no longer whether AI will be part of the solution, but how to implement it effectively, ethically, and at scale.

Create '25 is a two-day virtual summit dedicated to exploring how organizations are leveraging AI, innovation and intelligent agents to revolutionize how teams work and perform globally. Join industry pioneers and peers to learn actionable strategies for deploying innovative solutions like Gen AI that augment human capability, drive productivity, and create a truly connected and empowered workforce. Our focus will be on cutting-edge strategies for team engagement, enablement, alignment, creating cohesive global cultures, microlearning trends, and AI implementation.

Meet the Innovators

Learn from leaders actively shaping the future of work.

Program Agenda

Panel Discussion Day 1

"Beyond the Desk: Unifying Culture & Performance on the Frontline"

This strategic opening panel will address the core challenge of connecting with and developing a distributed, deskless workforce. We’ll explore how leadership, technology, and culture must intersect to create a high-performance environment. Our experts will discuss bridging the gap between corporate headquarters and the frontline, fostering psychological safety for on-the-job learning, and aligning enablement strategies across diverse regions. Panelists will also offer a preview of their deeper-dive breakout sessions.

Panel Discussion Day 2

The AI Co-Pilot: Revolutionizing On-the-Job Training & Enablement

Day two kicks off with a look at the technology transforming the frontline. This session moves past the hype to showcase real-world applications of AI agents and co-pilots in deskless environments. Our panelists, including tech developers and corporate implementers, will discuss how AI is delivering instant knowledge, personalized coaching, and real-time performance feedback directly into the flow of work. Discover what’s working, what’s next, and how to prepare your organization for the AI-augmented workforce.

Breakout 1

AI-Powered Sales Enablement: Coaching Reps from Pocket to Podium

This session is designed for sales enablement leaders managing field-based or in-store sales teams. We will explore how AI agents are becoming the ultimate sales co-pilot. Key topics include:

  • Real-time Battle Cards: Delivering competitive intelligence and product knowledge on-demand via a simple mobile interface.
  • Pitch Practice & Feedback: Using AI to simulate customer conversations, scenarios for reps to practice and get additional coaching.
  • CRM & Training Integration: How to connect AI training tools with your CRM for a seamless view of performance.

Breakout 2

Flow of Work Learning: Onboarding and Upskilling the Global Deskless Workforce

For HR and L&D professionals in industries like logistics, manufacturing, and retail, this session tackles the challenge of rapid and effective training. The discussion focuses on delivering critical knowledge safely and consistently across different cultures and languages. Key topics will include:

  • Just-in-Time SOPs: Using AI-powered search on a mobile device to access safety protocols or operational procedures instantly on the factory or retail floor.
  • Micro-certifications: Building and tracking completion of critical skills training (e.g., equipment operation, safety compliance) through a mobile-first platform.
  • Cultural & Linguistic Adaptation: Strategies for deploying AI learning tools that can be easily localized for different teams in the US and Southeast Asia.

Breakout 3

Designing the Deskless Learning Ecosystem: Beyond the AI Hype

An AI agent is a powerful tool, but it's not a complete strategy. This session focuses on building the human and technical ecosystem required for these new technologies to succeed. This is for the strategic leader planning a long-term vision. Key topics will include:

  • The Human Connection: The role of peer-to-peer learning, mentorship, and manager check-ins in a tech-driven environment.
  • Measuring True ROI: Moving beyond completion rates to measure impact on performance, safety incidents, employee retention, and speed-to-competency.

Breakout 4

Closing the Loop: Connecting Rapid Content Creation to Frontline Performance

In today's fast-paced environment, L&D teams are often trapped in slow development cycles, making it hard to prove ROI. This session tackles that challenge head-on. We will explore an agile framework for corporate learning and discuss practical methods for connecting that learning directly to on-the-ground performance data. Join this session to learn how to:

  • Adopt an agile workflow to meet the immediate needs of the frontline.
  • Leverage modern, mobile-first authoring tools and AI-assisted features to rapidly deploy training.
  • Measure what matters by gathering performance data, peer feedback, and business results.
  • Create a continuous feedback loop to iterate and improve learning content.

Ready to Shape the Future?

Join L&D leaders, innovators, and expert creators at Create '25. Secure your spot to gain actionable playbooks, peer-to-peer strategies, and the insights you need to lead in the age of AI.